No Business Being in Business
Zingerman’s Delicatessen co-founder Ari Weinzweig said they have no business being in business. Maybe that’s why Inc. Magazine named this America’s coolest small company.
3 Must-Haves for Effective B2B Thought Leadership Articles
Here’s my perspective on the three must-have features that differentiate a thought leadership article from other forms of business writing.
7 Things I Do To Identify What I’m Going to Write Before I Write It
My sticky-note approach to thinking about writing helps me do one very important thing. It keeps me from getting bogged down with actual B2B content or fiction writing when I only need to think about what I’m going to write.
How Life Informs My Fiction Writing
The History Singer is my sci-fi/fantasy novel in progress. My life experiences inform my writing of both fiction and B2B content. That’s how the word offal showed up in a scene from The History Singer.