Why Once Upon a Time is the Perfect Time to Start a Story
The power of the four-word preamble Once Upon a Time is that it’s an ambiguous and open-ended storytelling framework where anything is possible.
3 Reasons Why the B2B Funnel is the Wrong Marketing Metaphor
There are three reasons why the B2B funnel is the wrong metaphor for the customer journey. I see the journey as an infinite loop of twists and turns just like life and the stories we tell to one another. That’s why I believe that the storytelling framework is a better way to write for B2B customers in the making.
3 THINGS I’VE LEARNED AS I LEARN HOW TO WRITE A PAGE TURNER
I’ve returned to writing my novel, The History Singer. This time I’m doing it right. Let’s start with a quick look back, foreshadowing what’s to come.