My Favorite Anglo-Saxon Compound Words
As a B2B content strategist and writer, I’m all about the compound words known as kennings. But I prefer to call them Anglo-Saxon compound words. Maybe it’s because these word phrases make me feel more powerful. Don’t call me a scrivener. Call me word warrior.
3 Reasons Why the B2B Funnel is the Wrong Marketing Metaphor
There are three reasons why the B2B funnel is the wrong metaphor for the customer journey. I see the journey as an infinite loop of twists and turns just like life and the stories we tell to one another. That’s why I believe that the storytelling framework is a better way to write for B2B customers in the making.