3 Reasons Why the B2B Funnel is the Wrong Marketing Metaphor
The Story is the Human Journey
How Storytelling informs B2B content
While I don’t recall who said it, I’ve always liked the saying that stories are how we alleviate the tedium of life. So, it’s a storytelling framework that helps me balance the need to create marketing-qualified leads (MQLs) and the need to write compelling content for the various experiences that are part of the customer journey. Here are my three go-to journey storytelling structures.